Email marketing is an essential and historical channel due to its ability to acquire and retain customers on one hand, and generate sales on the other. It is therefore a direct communication technique that allows reaching customers and prospects directly in their personal inbox. This proximity enables building a relationship of trust and loyalty with the customer, essential for the long-term success of any business.
The perpetual desire to generate maximum leads, maintain regular communication with customers, and the concern to optimize their loyalty through promotions of products or services, email marketing seems to be the appropriate solution to address this challenge. It is therefore crucial to respond to this unavoidable challenge by:
With 6 years of expertise in email marketing, our team accompanies you in your evolution and projects. We have skills for managing email campaigns and possess technical skills to integrate and track email campaigns, as well as analytical skills to study the results and optimize for subsequent campaigns.
Aware of the GDPR’s stakes, the email agency must stay up-to-date with the evolution of regulations related to personal data. Our teams share updates with advertisers and publishers to remain compliant in campaign dissemination.
Saving money
It has been proven in various studies that email marketing is cost-effective compared to other tools. With email marketing, you can reach as many people as you want without breaking the bank.
Personalizing messages
Email marketing is a more effective way to approach prospects or be in direct contact with your clients. You can personalize various fields, such as the name, first name, or address. Personalization humanizes the message and allows you to be closer to your prospect or client.
Reaching a large number of people
Whether prospects or clients, email marketing gives you the ability to reach as many people as you want. It’s up to you to adapt the message to a large number of people!
Facilitating return analysis
If you want to see the impact of your email campaign, you can simply check the pre-send statistics on your platform. If you want more precise numbers, you can track your email with URLs.
Activating the direct marketing lever
With email marketing, you will broadcast a personalized and incentivizing message to prospects or clients. You thus don’t need an intermediary; it’s you and your prospect/client, with no one coming between you.
Integrating all sorts of formats
Can’t choose between an image and a video? In email marketing, you can integrate whatever you want: images, videos, call-to-action buttons, links to social networks, etc. And you can combine different formats.
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