The Requirement of Institutional Communication

Institutional communication requirement is a fundamental element in the functioning of any organization, whether public or private. This form of communication encompasses all information and communication activities undertaken by an institution to inform, raise awareness, and engage its various audiences – employees, clients, partners, media, etc.

Institutional communication allows for the sharing of values, objectives, achievements, and future projects of the organization. It plays a crucial role in creating a positive image of the institution and promoting its mission and vision. Additionally, it fosters a better understanding of its activities, products or services, and its positioning in the market or in society.

Moreover, effective institutional communication can help strengthen trust and loyalty among the various audiences towards the organization. It can also contribute to attracting and retaining talent, stimulating innovation, and improving the overall performance of the institution.

It is therefore essential for any organization to establish an effective institutional communication strategy, tailored to its needs and objectives, and to ensure its proper implementation.

Graphic Creation of Annual Reports, Art Direction of Corporate Publications

1. Layout of Numeric Contents : The layout of numeric contents refers to the organization and presentation of numerical or statistical data in a document or user interface. This may involve the use of tables, graphs, bullet points, or other visual elements to make information more understandable and accessible. When laying out numeric contents, several elements need to be considered. Firstly, we ensure that the data is presented clearly and concisely to avoid any confusion or misunderstanding. Secondly, the aesthetics of the layout are also important. An attractive design can help capture and maintain the reader’s attention, making the data more memorable. Thirdly, the layout must be tailored to the target audience. For example, if the data is intended for a non-technical audience, it may be preferable to use simple graphics and explanations in clear language. Finally, it is essential to ensure the accuracy of the data. This includes verifying the figures, using reliable sources, and updating information as necessary.

2. Creation of Infographics and Diagrams : Creation, design, and implementation of detailed infographics and complex diagrams, using a variety of tools and techniques to ensure clear and effective visual communication. This process includes researching relevant information, structuring data logically, selecting appealing visuals, and combining all these elements to create a final product that effectively conveys the desired message.

3. Monitoring and Quality : Control We have strengthened our quality monitoring and control system to ensure optimal management of all our processes. This allows us to quickly identify any deviations from our quality standards and implement effective corrective actions. Our goal is to consistently guarantee the best possible quality for our products and services.

Creation of Brochures and Booklets

1. Information Hierarchization : Information hierarchization is an essential concept in various fields, including information design, journalism, UX design, and more. At its core, it involves organizing information in a way that its importance or relevance is immediately apparent. This hierarchization can be done in several ways. For example, in a newspaper article, the most important information is usually placed first, with additional details following in order of decreasing importance. In website design, the most relevant information to the user is often placed to attract attention, such as in the center of the page or at the top of a list. Information hierarchization is a fundamental element of effective communication. It allows users or readers to quickly understand key points without having to sift through a large amount of information. Additionally, good hierarchization can help reinforce key messages and improve overall understanding of a subject. In today’s digital world, where we are constantly bombarded with information, the ability to effectively hierarchize information is more important than ever. It is a key skill for writers, designers, journalists, and anyone working with information meaningfully.

2. Graphic Design Harmonized with Your Brand Image : At our company, we take the time to understand your business to create a graphic design that is not only aesthetically appealing but also harmonized with your brand image. We ensure that all visual elements, from colors to typography, reflect your company’s identity and effectively communicate your message. We are committed to creating designs that strengthen your brand image and help establish a strong and consistent presence across all your communication channels.

3. Headline Writing, Rewrite, and Content Recommendations : Writing captivating headlines that attract and retain the reader’s attention, creative rewriting that transforms your initial content into a more attractive and effective text, and recommendations for innovative and relevant content based on a thorough analysis of your goals and target audience.

Some examples of corporate publishing documents:

• Institutional presentation brochures.
• Activity reports intended for partners, shareholders, or investors.
• Financial reports.
• Company books, gift boxes, greeting cards…
• Brochures for upscale markets.
• Communication tools for press relations.
• Editions dedicated to sponsorship or patronage actions.

The scope of services offered as part of corporate publishing:

• Advice and recommendations.
• Design – headline writing.
• Creative concepts applied to publishing.
• Editorial artistic direction.
• Layout and pagination of works.
• Prototyping and recommendation of creative paper.
• Typographic design.
• Photographer briefing and follow-up of shooting.
• Accessibility of PDF documents (learn more)

Our Creative Approach:

1- Discovery Meeting : Our team welcomes you to our premises or via video conference to discuss your project, in order to better understand your professional environment and communication objectives. Through this initial meeting, we can together define your needs in terms of communication materials, such as:

• Business cards for exchanging your professional contact information
• Flyers to summarize and present your activity
• Brochures to showcase your products and services
• Letterheads for your administrative documents
• Folders with flaps to insert your quotes and/or invoices
• Roll-up banners if you’re participating in professional events We also assess the elements available to us to create your materials, such as the logo, brand guidelines, photos, and content. If you don’t have content available, our writers can create it for you. During this meeting, we also discuss the choice of characteristics for your paper materials, such as quantities, dimensions, paper type, weight, and finishes.

2- Graphic Design of Materials : After approval of the quote, we’ll contact you to discuss the desired graphic direction for your communication materials, and then the creation phase will begin. Subsequently, you’ll receive a digital proof (BAT) to provide your feedback and approval before proceeding to printing. Identified during the audit, each obstacle becomes an opportunity for improvement.

3- Printing and Delivery : Once the BAT is approved, your materials will be printed and delivered to your address, ready for use. Same process applies here.