Do you constantly ask yourself: what is a business strategy and why is it so important for your company?

A business strategy is a long-term plan that a company develops to achieve its overall objectives. It typically involves evaluating the company’s position in the market, identifying growth opportunities, and developing plans to enhance the company’s performance.

Business strategy is also influenced by the company’s values and mission, and may involve aspects such as innovation, investment in human capital, and resource management. The ultimate goal of business strategy is to improve performance and ensure long-term growth and viability of the company. It is a continuous process that requires constant evaluation and adaptation to respond to changes in the market and economic environment.

Why develop a strategy for your company?

Identifying and defining relevant strategic objectives is crucial for any company concerned with its success. There are four goals for any business strategy:

• Foster economic performance;
• Gain a competitive advantage;
• Create value (profit, but also product quality, quality of work life, or brand image);
• Ensure the company’s sustainability.

It is important to note that business strategy concerns all types of companies. Large corporations and international groups are not the only ones affected by this concept. SMEs will also benefit from an effective business strategy.

The questions that arise and to which the business strategy provides an answer include:

• How can we satisfy customer needs while meeting stakeholder expectations regarding our strategic orientations?
• How can we obtain and maintain competitive advantages in these competitive markets?
• Which activities of our company should be kept in-house to generate more performance?
• Should we focus on the local market or consider international expansion for our business strategies?
• What is the best strategy approach for growth: launching new products, entering new markets, or further developing our current presence?

How can we assist you in implementing your strategy?

As specialists, our ONOVISION service accompanies you, taking into account your company’s vision, in the implementation of a strategy adapted to your business environment. Our role is to start with a strategic analysis of your company to assess your strengths, weaknesses, opportunities, and market barriers, step by step, to build an action plan to achieve one or more long-term objectives. This involves the implementation of various tactics and consideration of available resources and environmental conditions to optimize economic growth and structural development of your company.

Intervention Method:

Step 1: We evaluate your current situation using strategic tools to better outline the steps towards your objectives. This allows us to understand precisely where you stand and the challenges and opportunities you face.

Step 2: We develop an action plan to guide you towards goal achievement. We work collaboratively with you to ensure this plan is realistic, aligned with your available resources, and adaptable to potential changes in your business environment.

Step 3: We identify the most effective strategic levers to maximize the impact of the resources you will use. The goal is to identify areas where your company can have the most impact, considering your unique resources and capabilities.

Step 4: We then collaborate with you to facilitate the effective implementation of these strategic levers, ensuring they are well integrated into the overall strategy.

Step 5: We establish key performance indicators (KPIs) to track and measure your progress. We then provide tracking and reporting tools to allow you to monitor these KPIs in real-time.