Why is media management the central communication link between a company and its clients?

In today’s competitive landscape, simply being listed is no longer sufficient. Being present on social media platforms for businesses provides a privileged communication channel with their clients and subscribers. Customer service is nearly immediate and avoids customer wait times, as is often the case with phone customer service, for instance. Moreover, media management allows for optimal objection handling. The aim is to create interaction with subscribers, demonstrating that the company particularly cares about its customers’ opinions and satisfaction. This open dialogue also serves to reassure potential buyers about the reliability and seriousness of the professional in question. A sense of cohesion and community is created, reinforcing mutual trust between subscribers and the company.

Understanding the Utility of Social Media to Optimize Your Brand Visibility!

With the recent development of digital technology, social media has become an indispensable communication lever for businesses. To fully leverage the advantages of these digital channels, it is necessary to implement a Social Media Marketing strategy. This step is essential for better coordination of the various actions taken to achieve satisfactory results.

Why opt for a marketing strategy focused on Social Media?

The desire to communicate differently, by targeting a specific audience (Leads) that can easily be converted into potential clients, while remaining effective and efficient, is one of the true motivations behind choosing strategic communication through Social Media. In this web and digital context, it is necessary for every company, regardless of its size, to establish an online presence. To meet this new challenge, it is essential for you to:

• Boost your visibility on the internet,
• Generate traffic to your website,
• Reach more potential clients,
• Build your community,
• Develop your employer brand.

Communication on social networks is the ideal solution to achieve these various objectives and thus ensure the growth of your business.

What can we bring to you?

Social media are now real growth levers, just like websites. They allow you to effectively promote your products and thus generate more sales. However, to benefit from these various advantages, it is not enough to simply create pages on social platforms. It is also necessary to develop a method of publication and communication adapted to each medium. This is where the intervention of our agency can be useful to you. As a specialist in digital marketing, Onograph assists you in developing your Social Media communication plan. Our mission is to help you define a 360° communication strategy on social networks. To do this, our teams take into account the identity of your company, your target audience, your products and services, as well as your business objectives. This allows us to develop a comprehensive and entirely tailor-made strategy for your company.

Our social media management services:

1- Increase the visibility of your brand

In 2022, over 4.62 billion people use social media worldwide. With this vast audience, Facebook and its peers are powerful levers to make your brand known. By implementing a communication strategy on these different social media, you have the opportunity to promote your products to a global audience. It is an effective way to increase the visibility of your brand and stand out from your competitors.

2- Generate qualified traffic to your website

You have created a website for your company to showcase your products and services? To achieve your goals, it is necessary that your site attracts qualified web traffic. On this point, Social Media Marketing (SMM) also plays an important role. Indeed, through communication on social platforms, you can redirect traffic to your website. The principle is quite simple. On Facebook, LinkedIn, and other networks, you can publish links to pages on your site. These will allow your followers to discover your site and its content, increasing your visit rate.

3- Reach new prospects

As a company, it is essential for you to develop your network of clients to increase your sales. And for that, you need to target new prospects that you will then convert into clients. In this regard, Social Media Marketing is one of the most effective solutions. The publication of targeted ads on social networks allows you to reach people who may be interested in your products more quickly. They will not hesitate to respond favorably to your “Call to Action” to subscribe to a newsletter or to learn more about your offers.

4- Increase and federate your community

In the field of digital marketing, having a community is a very effective way to strengthen brand image. The larger your community, the more it improves the credibility of your company with new customers. By adopting a Social Media communication plan, you will be able to develop your own network.

Moreover, such a strategy allows you to federate your community through targeted interactions. It is also useful for staying in touch with your customers and improving your after-sales service (SAV). On your social accounts, you can for example answer your customers’ questions about the use of your products. It is a simple way to ensure part of your after-sales service and to build customer loyalty.

5- Develop your employer brand

The employer brand represents the image that your company has of itself to its employees. This image must be carefully crafted and showcased to demonstrate the credibility of your company. This is necessary to stand out from competitors and attract potential candidates for your job offers. One of the most effective solutions to improve this employer brand is to communicate your values through social media.

To be effective in these different areas, your Social Media Marketing strategy must be perfectly crafted. This is why at ONOGRAPH, we help you create a tailor-made communication plan to better meet your needs. To ensure effective follow-up, the adopted strategy is established over one year of exercise. During this period, our consultants define a list of tasks to be carried out and schedule a monthly meeting to provide a progress report.