Recognizing the Necessity of Strategic Intelligence in the Decision-Making Process

Strategic intelligence is an integral part of the decision-making process. It involves collecting information inherent to each decision-making process. In the complex and fluctuating environment of businesses, where decisions take time to implement, strategic intelligence becomes necessary. It allows verifying that the choice made previously is still relevant. Or, if the market has changed, that the decision needs to be reviewed.

Why resort to a strategic intelligence strategy?

In the concern to verify and confirm the state of the market before initiating a product launch, it is necessary to integrate strategic intelligence into the decision-making process by:

• Shedding light on decision-making
• Reducing uncertainties
• Opening up to opportunities
• What can we bring you?

If the existence of intelligence within the company is a good start, the link between intelligence and decision-making is sometimes unknown. And this, even among intelligence readers or among intelligence practitioners. Some do not realize that it is a decision-making aid tool, even if they have personally experienced reacting to intelligence information. And if they realize that intelligence can help, it is difficult for them to know how and in what way.

With multidimensional expertise in strategic intelligence issues, our team offers to accompany you in your development by enlightening your decision-making, which is the cornerstone of your survival/development.

Our ONOCASH-IMPACT offer

• Enlighten decision-making

The dynamics of innovation combined with the rising demands of consumers further complicate the decision-making process; in such a context, setting up a decision support mechanism is a requirement for organizations, and most have understood this with the establishment of the strategic intelligence cell, to highlight among the quantities of data generated on the web the relevant information; the one that enlightens the decision

• Reduce uncertainties

The speed at which data circulates today darkens the horizons for decision-makers; they find themselves inundated with a tide of information that eventually causes a certain saturation; in such a situation, decision-making becomes increasingly problematic; sometimes, some prefer the practice of “non-decision” rather than risking themselves in the face of high uncertainty; all that needs to be avoided is in such a context that the relevance of strategic intelligence is perceived; thus allowing to capture all the data on a subject/market/brand and to be able to contextualize/process them; thus bringing out the relevant information capable of enlightening the decision-making and thus greatly reducing uncertainties in the process

• Open up to opportunities

the processing of multiple uncontextualized and generally unreadable data is now an indispensable task that requires a certain expertise; indeed, the transition from data to information involves an involved process and a work of sorting and analysis;

This double work of sorting and analysis; as indicated allows the contextualization of data that will allow the derivation of trends in the market, customer behaviors, new tools and technologies, new practices, etc.